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Wagner James Au / New World Notes

Author, strategist, virtual world reporter

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  • Welcome to New World Notes’ 2006-2025 Archive!
  • Virtual World Usage Stats from S&P Global Market Intelligence — Plus VRChat & Second Life Specifics!
  • Top Five Posts Including: Huge Rec Room Layoff & Meta Boots Neal Stephenson Off Facebook (Briefly)
  • Four Glorious Second Life Sims to Explore — After Watching Sabina Valeska’s Machinima Tributes to Them!
  • Virtual World Usage Stats from S&P Global Market Intelligence — Plus VRChat & Second Life Specifics!

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  • Top 5 Posts Including: An Epic Win for Metaverse Platforms, Why Meta Wanted Horizon Worlds to Compete With VRChat, and Linden Lab’s New Community-Driven Growth Strategy

    May 5, 2025

    Epic Apple IAP ruling metaverse platform

    • WATCH: Raph Koster's Stars Reach Already Attracting Early Builder Communities — Even in Pre-Launch With Periodic Server Wipes!
    • Epic's Court Victory Against Apple Likely to Be a Big Boon for All Metaverse Apps, Including Second Life; Oberwager Cautiously Optimistic
    • Horizon Worlds Pivoted to Compete With VRChat Around 2019 (Unsuccessfully), Says Senior Meta Veteran
    • Man Visits “Dead World” There, Finds There’s More There There in There
    • Linden Lab’s Creator Partnership Program Part of Company's Daring New Pivot to Grow Second Life With SL's User Community — Here’s How
  • Now That Tim Sweeney’s Saved the Metaverse from Apple, Let’s Watch Him Discuss Its Future for FOUR HOURS

    May 2, 2025

    Seeing that Sweeney saved the Metaverse from Apple this week, this ridiculously long interview he just did with Lex Fridman is worth a watch. Seeing as it's four hours and twenty five minutes, you'll probably want to watch in parts. I'll pull out highlights when I can.

    Please share your own favorite points they discuss in comments! 

    (more…)

  • SL Creators: Last Chance to Take This Short Anonymous Survey on the State of the Second Life Economy!

    May 2, 2025

    Click here to take it. I know people on mobile were having trouble with the embedded version of this survey, so hopefully this direct link is easier. I'll close the survey after this coming weekend (probably).

  • WATCH: Raph Koster’s Stars Reach Already Attracting Early Builder Communities — Even in Pre-Launch With Periodic Server Wipes!

    May 1, 2025

    Stars Reach, Raph Koster's highly ambitious upcoming galaxy sandbox MMORPG, had its successful Kickstarter a few months ago, but longtime virtual world developer Matt Daly writes that a thriving player community has emerged — even before the crowdfunder. Groups are already evolving and building in fascinating ways: 

    Stars Reach keeps subverting my preconceived notions of player/community motivation in metaverse / sandbox / MMO spaces.

    This is GUNC guild’s little enclave – a communal effort of a bunch of players (guild members and not), terraforming, creating land bridges, planting trees, building (including a GUNCies restaurant), over the course of less than 2 full days… and all of this will be wiped in a week or so.

    And they've done many versions of this before, across various planned pre-alpha testing server wipes, for months, before the Kickstarter bandwagon etc, just for the love of building, together.

    There isn't even an in-game currency yet, or really much FUNCTIONALLY to do in these built cities yet… so it’s like a little product study trapped in amber, worth observing, because those systems and more will come, and by that point it's a product manager’s job to sort signal from noise, but for now the lack of those systems paints a pretty clear picture.

    And it’s not due to the official Discord live chat either, as there are countless builds that have sprung up since the last wipe that have usernames on them I don't even recognize.

    It’s been motivating me to document and curate a bit. It’s like the best of the modern artists like Lozano-Hemmer whose work is often designed to decay or disassemble itself.

    In a time dominated by product management funnels and bottom line predatory Skinner box monetization models, and on the opposite end metaverse graveyard platforms that have no central thesis, this is pretty refreshing.*

    Again, this social building is happening despite (because of?) Stars Reach being in pre-release, and all these user-created builds are regularly wiped from the world servers.

    "People still going HARD in the paint building and refining, even though the wave is about to erase their sandcastle," as Matt puts it to me. "It's amazing."

    Especially impressive because Raph's world isn't a traditional leveling MMO:

    "Games like Rust do periodic wipes. Dune awakening will follow suit I think. Conan has them. But [Stars Reach] doesn't even have the mechanics to buttress that pain — it's currently just pure building. So its just kind of awesome to see how intrinsically powerful that loop is to certain player types."

    Matt tells me Stars Reach user creation is similar to worlds like Rust and Second Life, by the way:

    (more…)

  • Epic’s Court Victory Against Apple Likely to Be a Big Boon for All Metaverse Apps, Including Second Life; Oberwager Cautiously Optimistic

    May 1, 2025

    Epic Apple IAP ruling metaverse platform

    Seemingly everyone in tech is talking about a huge ruling in the long-running Epic Games v. Apple dispute:

    [J]udge Yvonne Gonzalez Rogers just ruled that, effective immediately, Apple is no longer allowed to collect fees on purchases made outside apps and blocks the company from restricting how developers can point users to where they can make purchases outside of apps. Apple says it will appeal the order.

    As part of the ruling, the judge says that Apple cannot: Impose “any commission or any fee on purchases that consumers make outside an app… interfere with consumers’ choice to leave an app with anything beyond “a neutral message apprising users that they are going to a third-party site”.

    Epic head Tim Sweeney has called his dispute with Apple (and Google) a battle for the Metaverse, since most metaverse platform users access the virtual world through their smartphone — but because Apple and Google charge a 30% cut on in-app purchases, and metaverse platform companies are hugely hobbled.

    Now, the mobile version of Epic's Fortnite — and Roblox, and VRChat, and Rec Room, and yes, Linden Lab's Second Life — can enable in-app purchases without that huge 30% fee, or even encourage users to buy virtual currency from their website.

    Reached earlier today, Linden Lab head Brad Oberwager is cautiously optimistic:

    (more…)

  • Cajsa’s Choices: Story-Rich SL Visual Feasts by Varosh SantanaMiguel

    May 1, 2025

    The Last Rays

    Cajsa Lilliehook covers the best in virtual world screenshot art and digital painting

    Varosh SantanaMiguel’s photostream is like a shot of adrenaline for your eyes. They are full of this wild energy that demands our attention. Take “The Last Rays,” his most recent work, I have to look closer to absorb what I am seeing. In his own words, from the description:

    In the shimmering waters, where the last rays of the sun meet the darkness, Lysmaro reigns. His skin is adorned with perfect shades, and his back is crowned with crystalline fins — sharp as blades, yet as beautiful as the stars in the sky.

     His staff, topped with a living pearl that pulses like a fragment of a long-lost star, he wields like no other. Surrounded by fish that swirl around him like liquid silver, and songs so hauntingly beautiful they could steal one’s sanity. Accompanied by magical currents, his voice echoes through the seas, both warning and promising in equal measure.

    For more of Varosh's exciting work, click here:

    (more…)

  • Horizon Worlds Pivoted to Compete With VRChat Around 2019 (Unsuccessfully), Says Senior Meta Veteran

    April 30, 2025

    Meta Jim Purbick Horizon Worlds

    I keep learning more about how Meta, one of the most powerful and profitable companies in human history, has been unable to grow its metaverse platform Horizon Worlds. Part of that story is told in my book (plug!), while another part of the story I wrote about here, in which Meta leadership decided to develop Horizon Worlds with a VR version of Meta's React code of mobile apps, called "ReactVR" — leading to a team of 2D app developers driven by engagement metrics and retention numbers, but little experience in virtual worlds or VR.

    Another piece of the puzzle was just offered by Meta senior veteran Jim Purbrick, who knows quite a lot about virtual worlds and VR — read his blog links below for much more — but was sidelined from leading Horizon Worlds design. (Sometimes with disastrous consequences for the company.)

    Commenting on my post, Jim recently tweeted:

    There was, briefly, an acknowledgement that "The Metaverse" would require learning. Horizons started out as an experiment alongside Rooms and Venues then grew and sucked all of the oxygen out of the room when it was decided that Meta needed a platform to compete with VR Chat.

    Yes: VRChat, the social VR virtual world first created by a tiny startup, grew organically with little marketing, but still far outpaced Horizon Worlds in terms of active users, even (and especially!) on Meta's own VR platform.  So Meta pivoted to catch up.

    More from Jim:

    (more…)

  • Linden Lab’s Bold Pivot to Grow Second Life by Collaborating with the SL Community — New on My Patreon

    April 30, 2025

    Avatar_welcome_pack_SL project zero

    New on my Patreon:

    Linden Lab’s Creator Partnership Program Part of Company's Daring New Pivot to Grow Second Life With SL's User Community — Here’s How

    A core goal (as I see it) of the Creator Partnership Program is to grow the Second Life user base through a collaboration of Linden Lab development and grassroots community creativity. You can see that in another company/creator collaboration which also addresses the first-time user experience. Longtime SL game developer MadPea created a HUD that will be seen by some select new users, giving them a set of daily adventure Great Heist quests and rewards…

    Join free to read (and comment on) the rest!

  • Cajsa’s Choices: Sophie’s Spectacular Screenshots of Second Life Trees

    April 30, 2025

    It's no use going back to yesterday, because I was a different person then.

    Cajsa Lilliehook covers the best in virtual world screenshot art and digital painting

    Sophie D takes pics of herself and her travels around Second Life. She’s new-to-me, someone I discovered today while searching for pictures of trees. Portland’s Friends of Trees celebrated planting its millionth tree this Sunday which led me to wonder about tree planting in Second Life. Of course, it’s much easier to plant a tree in SL, no messy digging, watering, pruning, and hoping it survives. Plop, and there it is! All grown up. 

    While searching for trees I found a lot of pics by Sophie, in fact if anyone deserves to be the SL Virtual Forest Ranger, it is Sophie. This is her most recent picture and it just happens to be a tree. In general, framing the main element toward the center is a mistake, particularly if it’s asymmetrical,  but she accounts for that with the leading lines that draw our eyes, making this a successful picture. 

    For more of Sophie’s trees, click here:

    (more…)

  • Man Visits “Dead World” There, Finds There’s More There There in There

    April 29, 2025

    "I Spent 30 Days in a Dead Game" at first seemed like a mean snarkfest against There, the virtual world that went defunct in 2010 then relaunched as a subscription-based platform in 2012. Homepage here.

    But longtime virtual world denizen Cube Republic convinced me to keep watching:

    "I was prepared for another troll video and I thought in the end it was well put together," as Cube puts it. "And the interview with the players were lovely, and them describing losing their friends that had left or died raises a lot of questions about virtual worlds and what they mean as communities and spaces that people live in."

    So I kept watching, and Cube is correct! Also notable how expressive There avatars are, despite (because of?) the rudimentary graphics. It does make you appreciate how amazing it is that you can still meet both newbies and oldbies in Second Life:

    (more…)

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