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Note: Survey may be difficult to take on a smartphone — use PC/laptop for best results
On average, when you're out in public (parks, streets, restaurants, etc.), how often do you notice people wearing and using Meta Ray-Bans to take photos, access AI, etc? Please choose the closest answer to your experience and read on, for context. (I'll share the results next week.)
No peeking at the rest of this post until you've taken the survey, please!
OK, now that you have taken the survey, here's the thing:
While Meta reports selling over a million units last year, I rarely if ever see anyone actually using Meta Ray-Bans — and I live in Los Angeles, where social media influencers are omnipresent and you actually need sunglasses most of the year, to see through the glare.
When they first went on sale in 2021, the Wall Street Journal reported "less than 10% of [Meta Ray-Bans] were still being actively used."
But perhaps that's changed?
The thought occurred to me today, because the Washington Post just published the first backlash story I'm aware of:
“Can you imagine working a customer service role, crying on your lunch break, and having to worry about someone recording you without you even knowing? Someone wearing Meta glasses and posting you for the world to see on TikTok?” 26-year-old Vanessa Orozco asked Thursday in a TikTok video that now has more than 10 million views. Some commenters said they enjoy the glasses for capturing everyday moments. But many said they wish the gadgets would go away.
So clearly some people are seeing them frequently enough to be upset about them, but who?
Neil Barbour, Industry Analyst at S&P Global, shares his own company research with me, that 37% of smart glass owners use them daily, while a plurality (46%) used them in "the past week". Which sure seems like infrequent usage, after paying so much for a device. But OK.
"At AWE, I noticed a few guys in the press/analyst class had a pair, but they weren’t wearing them," he tells me by way of anecdote. "Instead, they would pull them out to proclaim something about how much they looked like an average pair of glasses. Then they’d put them back in their case and put their normal glasses back on." (Emph. mine!)
Yes, at AWE: The Augmented World Expo. They were only being briefly used even there! (I hung out with Neil at AWE a bit, and that's roughly my experience with AR glasses sightings too.)
Anyway, survey results shared soon!
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