Wagner James Au / New World Notes

I'm starting to prepare my much-anticipated report on the state of the Second Life economy for 2025 — a follow-up to this report from last year — and it will include an anonymous survey sent to SL merchants.

Below are the questions I'm planning to ask. Are there other burning queries I should include?

• How long have you been creating and selling content in SL?

• How has Project Zero impacted your sales?

• How has the mobile app most impacted your sales?

• What price is your best selling item?

• Roughly what percent of your sales are from the online Marketplace?

• How much money in USD do you typically gross from your SL content sales and services per year?

• How should 3D content containing Gen AI that's sold in SL be regulated?

• Do you use bots / NPCs in your mainstore and in Second Life in general?

• In the last 3 years, has your overall Second Life revenue shrunk or grown?

• What are some important lessons/tips you wish you'd known before starting out as an SL creator?

• Do you use Generative AI programs in the promotion and/or creation of your SL content?

• Are you also selling your content on other metaverse platforms, and if so which ones?

• What's your overall outlook on the state of the Second Life economy?

• If you could ask Linden Lab to do one thing to help SL merchants, what would it be?

• Is there anything else you would like to share about your experience as a creator/merchant in Second Life that hasn't been covered in this survey?

I'm trying to cap the survey to around 20-25 questions total so it doesn't become a time-consuming beast to take. So there's room for 5-10 questions more!

What other questions about the SL economy would you love to see answered by a group of SL merchants?