Wagner James Au / New World Notes

Second Life Pro Tips: Expert Advice & Insights from Full-Time Creators is now free to read for all Patreon members, bringing together insights of two successful SL brands: Cold Ash and Bad Unicorn. Here's a sample, first from ColdAsh, on the importance of customer service:

"I think my goal has always been to resolve the issue at hand first of all and make sure the customer is happy with the product. There’s often times a customer might have returned to SL after a long break and be quite new to mesh bodies/bakes on mesh etc. etc. so I'm always happy to help explain what these things are. Second Life has changed a lot over time, and with new features like PBR being introduced I think it’s good to take a little bit of time here and there to help people understand how it can impact their SL experience.”

And Bhad Craven of Bad Unicorn, on a common mistake he sees new SL brands make:

"[C]losing their stores and starting a whole new one because they were unhappy about the sales they received. [Instead], asking for feedback is one of the best things you can do. I was lucky early on to have some more experienced creator friends give me advice. Events are a good way for exposure but you have to make sure they suit your brand. On average it could take around a year [to gain traction]. However I've seen some new brands come out of nowhere and become popular. It really depends on the quality of your products too.”

Join my Patreon to read the whole thing here.