"How avatars change who we are" is my new article for Samsung NEXT's Component magazine, exploring some fascinating examples of how avatars (both in VR and on flatscreens) seem to influence the user, as much as the other way around. I talk with several top academics in the field who've been studying this under-appreciated phenomenon years, including one of my favorites:
Post-doc researcher Domna Bankou and her colleagues at the University of Barcelona… recently created a VR simulation where the test subjects would see themselves as Albert Einstein, standing authoritatively in a lab coat. They did this, Bankou says, with assumptions about what would then transpire.
“To be honest with you we weren’t expecting anything to happen,” she said. “But VR changes where you are, [and] it also changes who you are.”
In fact, after volunteers completed the Barcelona VR experiment and took a cognitive performance test, those with lower IQs saw their test scores substantially improve. The act of virtually embodying the smartest human in history apparently made them more intelligent in the real world — at least temporarily.
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