Bullet Time Agent, as we covered here, is a VRChat-based, free-to-play adventure game (trailer above) created over several years as a one person labor of love by longtime community creator "Lakuza". Near pro quality in polish, ambition, and gameplay, Lakuza even hired voice actors for Bullet Time Agent, which takes up to ten hours to complete; VRChat the company helped him stage and promote it.
Launched last month, it's earned some… interesting user stats since then:
- Here's how many times VRChat players have visited it: 168,445+
- Here's how many times VRChat players have favorited it: 31,914+
- Here's how many tips VRChat players have given him through several tip jars located throughout the game world: Twenty-nine.
Yes, only 29:
"A world that took 3 years+ to make and so far it has had 29 tip jar donations (roughly $291, which I believe Tilia takes a portion of too when cashed out)," as Lakuza explains on X/Twitter. "So this is 29 people supporting out of somewhere between 32,000 to 100,000 people."
This is a painful case study on what kind of worlds monetize on VRChat, and which decidedly do not:
"Historically in VRChat, adventure worlds don't get much financial support," as Lakuza puts it. (At least, adventure worlds with a solo gameplay focus.)
"I've seen many big world creators making adventure worlds get a fraction of the support that other world genres get and I think its just how VRChat has grown, audience-wise: hangout worlds, club worlds and social deduction games are what the community looks for the most and it makes sense.
"VRChat is a social platform at the end of the day. Big adventure worlds tend to get around 200-300k visits over a few years typically from what I've noticed, whereas social deduction games can get millions of visits in a few months."
Compare Bullet Time Agent, for example, with Jar's highly social VRChat games. That developer's Patreon is backed by nearly 3000 subscribers, earning her an income that would easily put her in a top earning bracket (on top of whatever they make through the in-game tip jar).
However, I actually think VRChat the company could better support game developers; for starters, some kind of Steam-like discovery/payment system within the app, which trains players to think about gaming as a standalone experience, and nudge them to start paying developers for it.
Fionna, a fellow VRChat developer who's worked with Lakuza on previous projects, has specific valuable suggestions:
No one feature is going to "fix" the economy. You need:
- Normalized & visible economy use
- Actual value provided
- Information about that value (ratings/reviews)
- A retentive user journey that takes payment into account (start them free, teach them about $, encourage to spend)
- A product management vision that has an actual goal, strategy, and tactics and a design process to support it.
That all sounds right. I'll reach out to VRChat to see how far those are, on the roadmap.
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