The VR community is reeling from today's news that Facebook will soon no longer allow non-Facebook accounts to access Facebook owned VR devices:
From October 2020, Facebook will require anyone using an Oculus device for the first time to log in via a Facebook account. It will no longer be possible to sign-up with a separate Oculus ID… Notably, Facebook clarified that “all future unreleased Oculus devices” will need a Facebook account to be used. That will include the heavily-rumored new Oculus Quest.
None of this comes as a surprise to Avi Bar-Zeev, one of VR's leading pioneers — co-inventor of Microsoft HoloLens, and lead developer of VR/virtual world projects at Apple, Amazon, MS/HoloLens, Linden Lab, Google Earth, and Disney. Last year, Bar-Zeev was calling for immediate VR data privacy protections.
"The easiest time to fix this is now," as he told me back then. "But people don’t see the crisis yet."
The crisis seems to be here. Reached a few hours ago, Avi Bar-Zeev's message to virtual reality consumers is stark:
This is why so many of us remain concerned with Facebook’s greedy privacy policies coupled with their R&D aspirations (eye tracking, mind reading, etc…)."But what’s the harm,” you ask, "if Facebook can get you even more relevant AR/VR ads and keep your hardware costs low?"The harm is that you will not even know when you’re being manipulated — using your own secrets: your feelings, reactions fears and passions, as recorded by these devices and stored forever — into thinking, buying, voting for whatever will make the most money for Facebook.After this, there is no anonymity. But you can say no, as well, by opting out of the entire Facebook ecosystem.
In The Matrix, fictional AIs would occasionally alter the virtual world to further their oppressive goals. But even the Agents didn’t use the more sophisticated techniques we’re discussing here. In real life, people won’t be used as batteries. We’ll more likely be plugged in as abstract computational nodes, our attention and product-buying decisions channeling the flow of trillions of dollars of commerce; our free will up for grabs to the most ‘persuasive’ bidders.
Leave a comment