Above: Real-life model/influencer Kate Purt, generated by Makery.AI creator vAIsual from a few hundred images of Kate — with her full and prior consent
Makery.AI is an upcoming platform for anyone excited by the power of generative AI, but struggles with the ethical conundrum of creating images and videos trained from the work of human artists without their consent or licensing — and relatedly, worry that an IP infringement lawsuit or regulatory body will eventually bring most of the broader generative AI industry crashing down around our heads.
Makery, by contrast, is a marketplace for creating new content built on a clean ecosystem of authorized training data — where creators can earn 50% of revenue from this work. Created by vAIsual, a startup already providing AI-based technology for Adobe, Google, and other companies, Makery’s trained models are only built on legally acquired content. In fact, some pilot artists/creators are already using it to generate new images built on their own data (but more on that later).
If you’re wondering if there’s a metaverse/virtual world tie-in to all this, you’re right: vAIsual COO Keren Flavell was the executive producer of SLCN.TV/Treet.TV, a broadcast-type service for Second Life, back in that day. So she has a strong background on the power of leveraging user-generated content:
“We are looking for people who want to experiment with creating their own AI models that can be licensed by others,” as she puts it. “So all those Second Life shop creators could do something similar — sell their creative output. Now converting SL assets is unlikely to work technically, but the designs (if they are original) could be created into models.
“For example the builder of historic battlefields [in a virtual world] might create a LoRA for Medieval War Lords and then someone can license that to generate still or video generative output.” (LoRA, for low-ranked adaption, is a kind of AI training model.) “Ad people might be customers, game designers etc. They can also make a LoRA of themselves, or their avatar if they have high quality images or video to train on.”
And yes, take your avatar into the real world, if you want: “You create a model that represents thousands of iterations. You can create your own avatar that you own.”
Assuming, of course, Makery.AI can gain traction against giants backed by Microsoft, Meta, and other incumbents:
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