Fascinating tidbit from this Forbes profile of hiphop start Travis Scott, on his groundbreaking Fortnite shows earlier this year:
The implications of his Fortnite concert quickly became evident. For Epic, it proved that the company was well on track to becoming more than just a maker of video games. For Scott and, really, the entire music industry, it laid a path to a new revenue stream. Scott grossed roughly $20 million for it including merchandise sales, according to a source, much more than what his concerts typically gross. It showed that a virtual performance, once dismissed as a gimmick, could be as much an act of artistry as an old-fashioned live show.
Emphasis mine, because wow. At first I assumed Epic developer Fortnite paid Scott most of that $20 million, but running some industry standard estimates on the Fortnite content the Travis Scott show was selling, it's likely half or more of that was virtual goods sales. Here's the back-of-envelope math:
