
I don't always get my metaverse news from Vogue Magazine, but when I do, I'm not surprised IMVU is involved:
“Fashion is at the epicenter of why people create avatars and connect with others on IMVU,” says Lindsay Anne Aamodt, the site’s senior director of marketing. “Part of that is because dressing up an avatar in a digital space gives people access to anything that they want to look like, and it’s hard to do that in the real world.”
… Now, she’s spearheading a first-of-its-kind virtual fashion show on IMVU that unites the real-world labels Collina Strada, Gypsy Sport, Mowalola, Freak City, Bruce Glen, My Mum Made It, and Mimi Wade with expert creators who know their way around the 3D meshing and texturing process that brings IMVU’s clothes and accessories to life. The show will stream on May 27, after which IMVU users will be able buy and dress their avatars in the designer looks they saw on the virtual runway.
Subscribe to IMVU's YouTube channel to watch the show. Reached by phone after a whirlwind of preparing for this event over the last 6 months, Lindsay tells me that it was Vogue's global director who first reached out to IMVU about covering the show, after hearing about it from one of the brands.
While there have been similar crossover events in other virtual worlds (for instance, Armani once had an official store in Second Life, with decidedly mixed results), this is the most prominent real-to-virtual fashion launch in some time.
Another newsworthy feature:
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