Here's a good video from longtime gaming/SL YouTuber Luca, who is demonstrably more passionate about improving Second Life than most people at Linden Lab. In it, Luca basically argues that Second Life can and should modernize its presentation and first-time user experience so it appeals to current gamers, and add a great opening setpiece — i.e. a dramatic, exciting experience that gets these starting users interested in finding out more about the world and how to use it.
"Setpieces matter," as Luca puts it to me now. "They set the tone and perception of how modern or ahead something is more than words can do." (I said something similar about the opening setpiece to Scavengers, which a Linden vet helped create.)
"Other platforms are increasingly filling the shoes of dedicated social virtual worlds," Luca goes on, "and many that are not inherently social are adding more social features. Second Life's uniqueness in term of individual features is diminishing rapidly but it is still very unique as a whole, we just need to up our game in how we communicate that uniqueness and unique selling proposition."
This is all true. As an example of what current games are doing, Luca includes some screengrabs from Cyberpunk 2077 and Star Citizen, the MMO with a passionate following. But that's not to suggest Luca's suggesting Second Life look like Star Citizen per se:
