Free Fire is a cross platform online battle royale game which on the surface, is largely dismissed by the Western game industry as yet another knockoff of PUBG and Fortnite. But AR/VR investor Julie Young has been looking much closer for well over a year (months before the current Metaverse buzz reached fever pitch), when she observed that the game, from Garena — a game studio/publisher owned by massive Singapore-based conglomerate Sea Limited — has the early makings of a metaverse:
In Brazil, they partnered with DJ Alok for a live set in Free Fire. In Colombia, they held an event where two of the country’s biggest soccer players hosted a live tournament for charity. These are perfect examples of Sea’s incredible agility and execution. But on a more philosophical level, they demonstrate that Garena could actually become more than just a very profitable gaming platform – perhaps Free Fire, down the road, will become a new type of platform altogether.
… and based on current user numbers, Free Fire is already well positioned to be The Metaverse, if it wants to become that. As she tweeted yesterday, reporting recent user numbers: "Free Fire has 700 million quarterly active users concentrated largely in some of the highest growth regions in the world (or as @nachkari pointed out today, 10% of the world plays the game quarterly."
Yes, nearly 1 in 10 of everyone across the entire earth already play Free Fire. And for purists who scoff at the idea of the Metaverse emerging from a casual combat game, it's worth remembering that Neal Stephenson's original Metaverse also had a heavy combat game component.
I chatted with Julie a bit about Free Fire last night, and from that, my sense is that the platform is very much moving in the Fortnite Creative direction that Epic is taking, adding monetization mechanics for user creators. And the thing is, Free Fire has some considerable advantages against Epic — namely eyeballs:
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