Where it started for Meta (last February):
Ray-Ban Stories let you capture video and photos, share your life’s moments and listen to music or take calls hands-free… We see smart glasses as a stepping stone to true AR glasses, and an important element of this is building something you’ll want to wear regularly for extended periods of time.
How it's going for Meta (according to the WSJ this week):
Less than 10% of the Ray-Ban Stories purchased since the product’s launch in September 2021 are used actively by purchasers, according to a company document from February reviewed by The Wall Street Journal. Meta sold a total of 300,000 of the wearable devices through February, but the company only had about 27,000 monthly active users.
Emphasis mine, because wow. Normally people make a concerted effort to get their money's worth from a relatively expensive piece of hardware ($299+) but that's not even happening here.
This is notable, because "XR glasses that are the size of sunglasses" has been a constant goal among enthusiasts for decades — a topic I just chatted about with Magic Leap founder Rony Abovitz:





