I often say the market for metaverse platforms is about 1 in 4 people on the Internet, since 1 in 4 is roughly how many people enjoy heavily immersive 3D game worlds on their devices. But we are seeing new technology that enables immersion beyond a traditional game/VR device, as with Disney's HoloTile that I blogged last week.
Now comes HoloBike, a new indie project which just launched its Kickstarter*.
The brainchild of engineer/product designer Samuel Matson, who last worked in Google's VR division, the HoloBike basically puts a virtual world on an exercise bike — without needing a VR headset. (Watch above.)
I recently got a hands-on (feet-on?) demo of the HoloBike, and came away pretty impressed. While focused on the screen, you feel the 3D environment wrapping around your vision, even on the periphery, peacefully enveloping you in the virtual trail ahead of you. While it doesn't provide a full VR effect, it's more than enough for immersion — and unlike VR, Samuel tells me none of the 100 or so people who've tested it (including some 20 women) have experienced motion sickness using it.
While I'm more of a treadmill/stairs cardio guy, I definitely prefer the HoloBike to the standard boring gym bike experience. And because nearly 200 million people worldwide have a gym membership (counting the 6.5 million people who subscribe to Peleton) it opens up virtual world experiences to a massive new audience — many or most of whom wouldn't be caught dead playing a AAA videogame.
After the demo, I chatted with Samuel about the technology and its potential — starting with how the "hologram" effect works:

