[To the tune of "Guns and Ships":]
How does a metaverse platform in need of a shower
Somehow become a global superpower?
How do we emerge from the Age Cliff quagmire
Leave the virtual world waving stock prices higher?
Yo, turns out we have a secret weapon
A Broadway brand you know and love, that's unafraid to step in
He's constantly confusin', confoundin' the OpenAI henchmen
Everyone give it up for NASDAQ's favorite fighting Builderman!
While Roblox now has 300 million monthly active users, about the population of the United States of America, it's still striving to diversify the demographics of its user base, about 75% of whom are under the age of 17. Roblox is actively confronting the dreaded Metaverse Age Cliff*, one of two key challenges to mass adoption (see below).
One possible solution: Import a ridiculously popular Broadway musical about the founding of the United States of America:
In the Hamilton Simulator, players use their own avatars as they rub shoulders with the musical’s characters and negotiate through 10 levels set during the Revolutionary War. It starts at the New York docks and the goal is to free the city from British yoke. Appropriately, the music-filled game requires no real money from players.
The game has the blessing of writer-composer Lin-Manuel Miranda, whose blockbuster musical charts the rise and fall of statesman Alexander Hamilton and stresses his orphan, immigrant roots as well as his near-Greek tragedy of a fall.
Click here to start making redcoats redder with bloodstains.
Hamilton is actually an ideal IP to bridge the Metaverse Age Cliff, since the Broadway play is already popular with people across many generations, beginning with teenage theater kids, all the way up to Barack Obama.
Since launching last Friday, however, the Hamilton Simulator's audience numbers have actually been pretty mid: According to RoMonitor stats (see screengrab below), it's only attracted less than 500,00 visits:




